Solution for non-adherence to therapy – Patient Support Program (PSP)

Non-adherence to therapy is a very common and widespread phenomenon, which can be a major obstacle to achieving product efficacy, and is also a significant obstacle to the safe, effective and rational use of medicines. It represents a major problem for the healthcare system because it leads to inadequate treatment outcomes and significant additional costs. Well-designed and properly implemented patient support programs can have a positive effect on this issue.

Patient support programs are common in the EU and US and have been in application for many years, since many studies show that collaboration between the pharmaceutical industry and the healthcare systems through such programs is greatly beneficial to both the patient and the healthcare system. As a result, costs become lower as patients take their therapy properly and understand their health status better.

Patient support programs aim to provide better care and support to patients on specific therapies and in circumstances when these are required. Such circumstances most commonly include:

  • Medicines for long-term treatment of chronic diseases that patients must take regularly in order to maintain their positive effect on their health status (even though patients may not see their immediate effect, which discourages many of them from adhering to therapy).
  • In case parenteral administration is required at home: for many patients, a single training in outpatient clinics provided by the healthcare system is not sufficient to encourage them to administer their prescribed medication at home.
  • Taking therapy for rare diseases: in this case, it is extremely important for the patient to receive proper education about the disease itself, which is conducted by a trusted professional involved in the program, most often a nurse specialising in the respective field.

Program implementation methods may include:

  • Personal conversation with the patient
  • Telephone calls (outgoing or incoming, possibility of setting up a toll-free number)
  • SMS reminders
  • Smartphone applications specifically designed for a particular diagnosis/drug
  • Other modes of interaction depending on patient needs.

It is important to emphasise that strict measures of data protection regarding patient information are taken during program implementation. All data is carefully stored and is never made available to the PSP sponsor.

As previously stated, inadequate adherence or non-adherence to therapy constitutes a major problem, while well-designed and properly implemented patient support programs offer a solution to this issue. Marti Farm recognises this and offers a comprehensive service package with all the support and patient-centred approaches as a solution, ensuring optimal utilisation of the healthcare system. Our expert team enhances the wellbeing and provides benefits to each of the participants in the patient support program.

Emina Gržanić, DVM /  Medical Affairs Manager

Contact us


Planinska ulica 13
HR 10000 Zagreb


Planinska ulica 13
HR 10000 Zagreb

Office: +385 1 5588 297
Pharmacovigilance: +385 1 5588 297
Clinical trials: +385 1 5614 330
Registration: +385 1 242 0873
Marketing: +385 1 2420 890
Fax: +385 1 2420 860

Tel: +385 1 5588 297

Data usage consent:

Data usage consent:

Legal info

Full company name
Short company name
Legal form
Court register
Registration number

Marti Farm Ltd. Trade and Services
Marti Farm Ltd.
Planinska ulica 13, HR 10000 Zagreb
Planinska ulica 13, HR 10000 Zagreb
a limited liability company
Commercial Court of Zagreb


Share capital
Authorized representative

EUR 2.654,46 (paid in its entirety)
Zengyu Wen, director of the
company (Representing the company
individually and independently, Responsible
person for data protection)


Bank account

HR3623600001102197724 (Zagrebačka banka)
HR4324020061100628669 (Erste banka)


Full company name: Marti Farm Ltd. Trade and Services
Short company name: Marti Farm Ltd.
Headquarters: Planinska ulica 13, HR 10000 Zagreb
Office: Planinska ulica 13, HR 10000 Zagreb
Legal form: a limited liability company
Court register: Commercial Court of Zagreb
Registration number: 080751121

OIB: 29969122438
Share capital: HRK 20,000.00 (paid in its entirety)
Authorized representative: Martina Diminić Smetiško, director of the company (Representing the company individually and independently, Responsible person for data protection)

Bank account: HR3623600001102197724 (Zagrebačka banka), HR4324020061100628669 (Erste banka)

All rights reserved Marti Farm ltd 2024. | Terms of Use | Privacy Policy

Share This

Share this post with your friends!

This website uses cookies. Click below to allow cookies. To adjust cookie settings and find out more, take a look at our Privacy Policy.

Cookie settings

Below you can choose which kind of cookies you allow on this website. Then, click on the "Save cookie settings" button to save your settings.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.