Pricing,
Reimbursement & Market Access

Medical market research and consulting services across the East Adriatic region are driving reimbursement, pricing, and market access optimization for medicinal products. Our expertise extends across national, regional and local payer levels and clinical settings in Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Montenegro, Albania, Kosovo and Macedonia.

Furthermore, we offer customized research and consulting services for OTC medicinal products and medical devices, as well as food supplements.

Optimizing pricing and market access

With constantly evolving healthcare systems and increasing evidence scrutiny driven by ongoing budgetary pressures, traditional approaches to market access are no longer sufficient for ensuring commercial success. In the payer environment of today, market access is a critical component of both the clinical development phase as well as the post-marketing product life cycle.

Our expert team is here to help you devise actionable strategies that will optimize pricing and market access of your assets, both marketed and in clinical development, in the short and in the long-term, across the entire East Adriatic region. In order to achieve this goal, it is crucial to have insight into the following areas:

  • Evolving competitive, regulatory, payer and clinical landscape in target therapy areas
  • Key unmet needs and product value drivers
  • Product value perceptions and identification of central evidence and value elements
  • Reimbursement and price expectations

Regional market access

By supporting comprehension of the subsequent implications tied to your asset/s, we strive to help you achieve enhanced REGIONAL market access by:

  • Timely assessing portfolio & asset opportunities
  • Demonstrating value
  • Accelerating access by reducing overall time-to-market
  • Optimizing price, distribution channels and commercial performance in the long-term product life cycle
  • Promoting collaborative communication and better understanding of payers, physicians and patients

How we do it

We employ both primary and secondary research methodologies and have a regionally solidified network of regulators, payers and clinical stakeholders across a variety of therapy areas and settings in eight key markets of the East Adriatic. Our research offering includes the use of traditional and innovative, validated quantitative and qualitative methodologies that can be uniquely tailored for each individual project.

Online
Qualitative and quantitative surveys
Bulletin boards
VC focus groups, payer/KOL panels, advisory boards

Telephone studies
1:1 in-depth interviews
DYADs – in-depth interviews with 2 participating stakeholders

Face-to-face (F2F)
Focus groups, payer/ KOL panels, advisory boards
1:1 in-depth interviews
DYADs – in-depth interviews with 2 participating stakeholders

Stakeholders

Our panels include a wide spectrum of stakeholders from both public and private settings:

  • Regulators
  • National, regional and local payers
  • Key opinion leaders (KOLs)
  • General practitioners (GPs)
  • Retail and hospital pharmacists
  • Patients

Our services

We offer an array of different services, adaptable to your specific needs:

  • Project management
  • Stakeholder recruitment
  • Qualitative/quantitative survey programming, execution and data analysis
  • Consulting and development of discussion materials in line with objectives of your project, including pre-reads, stimuli and moderator guides
  • Interview moderation and transcription
  • Translations
  • Project feedback consolidation (interim, final presentations) encompassing study implications and client/product-centered recommendations
  • According to your needs, we devise region-oriented and/ or marketspecific outputs

If you want optimized pricing and
market access, we invite you to

If you want optimized pricing and
market access, we invite you to

Contact us

Headquarters

Lašćinska cesta 40
HR-10000 Zagreb
Croatia

Office

Planinska ulica 13/2
HR-10000 Zagreb
Croatia

Office: +385 1 2420 872
Pharmacovigilance: +385 1 5588 297
Registration: +385 1 242 0873
Marketing: +385 1 2420 890
Fax: +385 1 2420 860
info@martifarm.com

Pharmacovigilance

farmakovigilancija@martifarm.com
Tel: +385 1 5588 297

6 + 9 =

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Legal info

Full company name
Short company name
Headquarters
Office
Legal form
Court register
Registration number

Marti Farm Ltd. Trade and Services
Marti Farm Ltd.
Lašćinska cesta 40, HR-10000 Zagreb
Planinska ulica 13/2, HR-10000 Zagreb
a limited liability company
Commercial Court of Zagreb
080751121

 

OIB
Share capital
Authorized representative

29969122438
HRK 20,000.00 (paid in its entirety)
Martina Diminić Smetiško, director of the
company (Representing the company
individually and independently, Responsible
person for data protection)

 

Bank account

HR3623600001102197724 (Zagrebačka banka)
HR4324020061100628669 (Erste banka)

 

Full company name: Marti Farm Ltd. Trade and Services
Short company name: Marti Farm Ltd.
Headquarters: Lašćinska cesta 40, HR-10000 Zagreb
Office: Planinska ulica 13/2, HR-10000 Zagreb
Legal form: a limited liability company
Court register: Commercial Court of Zagreb
Registration number: 080751121

OIB: 29969122438
Share capital: HRK 20,000.00 (paid in its entirety)
Authorized representative: Martina Diminić Smetiško, director of the company (Representing the company individually and independently, Responsible person for data protection)

Bank account: HR3623600001102197724 (Zagrebačka banka), HR4324020061100628669 (Erste banka)