New law on food intended for infants

The Croatian Parliament has passed a new Law on Food for Infants and Young Children, titled Law on the Implementation of the Regulation (EU) No of the European Parliament and of the Council of 12 June 2013on food intended for infants and young children, food for special medical purposes, and total diet replacement for weight control, whereby EU directives are implemented in the Croatian legislation, including parts of the International Code of Marketing of Breast-milk Substitutes adopted in 1981.

The new law strengthens provisions on foods for vulnerable groups of persons that require special protection, such as infants and children up to three years of age.

The accompanying Ordinance that will further regulate the rules for advertising and presentation of food intended for infants as well as the ways of informing the public about such food and the ways of official control must be passed within one year. The competent ministry remains the Ministry of Health, and the competent inspection is the sanitary inspection of the Ministry.

The new law regulates in more detail the following:

  • the advertising and presentation of infant formulae;
  • the ways of providing infomative and educational material on the diet of infants and young children;
  • the preparation of expert guides and guidelines insuring objective and consistent information on the diet for infants, including assessment of such guides.

Additional requirements for infant formula and follow-on formula:

  1. The labelling, presentation and advertising of infant formula and follow-on formula shall be designed so as not to discourage breast-feeding.
  2. The labelling, presentation and advertising of infant formula, and the labelling of follow-on formula shall not include pictures of infants, or other pictures or text which may idealise the use of such formulae.
    Without prejudice to the first subparagraph, graphic representations for easy identification of infant formula and follow-on formula and for illustrating methods of preparation shall be permitted.

Lastly, the novelty is also that even a legal person shall be liable for false advertising permitted in its media space contrary to regulations, and in particular to Article 10 of the Regulation (EU) No 609/2013.

Marijana Čop, Mpharm /  Food supplements and cosmetics registration Manager

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Full company name
Short company name
Headquarters
Office
Legal form
Court register
Registration number

Marti Farm Ltd. Trade and Services
Marti Farm Ltd.
Lašćinska cesta 40, HR-10000 Zagreb
Planinska ulica 13/2, HR-10000 Zagreb
a limited liability company
Commercial Court of Zagreb
080751121

 

OIB
Share capital
Authorized representative

29969122438
HRK 20,000.00 (paid in its entirety)
Martina Diminić Smetiško, director of the
company (Representing the company
individually and independently, Responsible
person for data protection)

 

Bank account

HR3623600001102197724 (Zagrebačka banka)
HR4324020061100628669 (Erste banka)

 

Full company name: Marti Farm Ltd. Trade and Services
Short company name: Marti Farm Ltd.
Headquarters: Lašćinska cesta 40, HR-10000 Zagreb
Office: Planinska ulica 13/2, HR-10000 Zagreb
Legal form: a limited liability company
Court register: Commercial Court of Zagreb
Registration number: 080751121

OIB: 29969122438
Share capital: HRK 20,000.00 (paid in its entirety)
Authorized representative: Martina Diminić Smetiško, director of the company (Representing the company individually and independently, Responsible person for data protection)

Bank account: HR3623600001102197724 (Zagrebačka banka), HR4324020061100628669 (Erste banka)

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